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http://www.gabrielweinberg.com/blog/2009/08/traction-with-steve-barsh.html -
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Some great questions from Steve:
*who's your target customer?
*what's your value proposition?
*what big pain are you solving? and how? what's unique?
what's the statement of need?
what makes you unique and different?
who's the competition?
what are your key benefits?
what's your differientiation? what's your positioning?
what's your cost of customer aquisition?